new amsterdam vodka - it's your town
[This won 1st Place in a Tongal copywriting competition.]
I hate the term Millennial.
Labels can be frustrating.
What is a millennial? Is it an age group or a state of mind?
Millennial-hood is about taking ownership of whatever you do, about living in the now and having no regrets- about not being afraid to claim it.
New Amsterdam’s "It’s Your Town" campaign mixes a cocktail of ownership, zeal, courage, fun and responsibility.
Sure, millennials work the 9-to-5; yes, we have bills to pay and responsibilities just like everyone else, but we don’t just sit around when the work is done. We take chances and explore! This is the here; this is the now.